
The 23andMe company and service was established by Anne Wojcicki - bio-engineer and wife of Sergey Brin - founder of Google. The service helps determine your genetic predisposition to 99 different diseases (ranging from blindness to baldness). DNA is taken from a sample of your saliva. The unit can recognize and analyze some 600 thousand genetic markers.
Anne and her business partner Linda Avey did not invent the very technology (such service provided and earlier), but they had made their product affordable (about $400), and, most importantly, private.